The Coolidge Effect      

 We've heard from women saying that after a while their husbands or significant others lose interest in sex.

Although these women may be able to tolerate their husband's loss of sexual interest in them, if one of these women discovers that their "dead battery" husband suddenly becomes sexually invigorated with another woman it's a different matter. The famous "Coolidge effect" explains much of this.

        As the story goes, in 1927, U.S. President Calvin Coolidge and his wife toured a poultry station.

The President and Mrs. Coolidge ended up in two groups, with Mrs. Coolidge going first. When Mrs. Coolidge saw a rooster relentlessly going about his task mating with hens, she observed him for a while, and then ask, "Does he do that all day."

"Yes, indeed," said the tour guide.

"Would you point that out to my husband," the First Lady said.

When the President arrived at the sample place and saw the same rooster, the tour guide dutifully told him what the First Lady had said.

"And does he regularly change females?", asked the President.

"Yes, of course," said the tour guide.

"Would you point that out to Mrs. Coolidge," said the President.

The Coolidge effect is well known throughout the animal kingdom and is frequently relied upon to get animals to mate in captivity.

Although it is well known that men experience the Coolidge Effect, recent studies suggest that the phenomenon has a similar effect on women. However, with women, there is much more in the way of social, legal, and religious pressures to suppress it.

The Coolidge Effect in Action

        The effectiveness of Coolidge Effect in men is shown in this account by a woman — we'll call her Joyce — who was clearly more personally secure than most married women

For some time Joyce had begun to wonder if her husband had lost all interest in sex. Consequentially, Joyce became worried that her husband had somehow lost interest in her— a typical react.ion in this type of situation. Her husband tried to reassure her that things were fine; he was just stressed because of pressures at work.

When one of Joyce's old friends visited from England, she confided the problem to her.

It was decided that the English woman should spend some time alone with her husband to see if he was really beyond hope.

Joyce subsequently told her husband that she needed to visit her mother in a distant town, and then left the two of them alone in the house. 

Late in the afternoon, according to their plan, Joyce called to say that her mother was not feeling well and that she wouldn't return home until the next afternoon.

The English friend probably saw all this as a bit of a challenge. During the course of the evening, she made it clear that she didn't like to sleep alone. The invitation was unmistakable. The two of them eventually ended up in bed and apparently spent a good bit of the night making love.

" The only known aphrodisiac is variety. "
 -Marc Connolly


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